If you are searching for labubu flavors, you are probably looking for the different Labubu colors, character variants, or blind-box designs available from POP MART. Labubus are not actually sold in edible “flavors.” The word is commonly used by fans because some of the best-known Labubu designs have food-inspired names such as Soymilk, Green Grape, Toffee, and Sea Salt Coconut.
The most useful way to understand Labubu flavors is by series. Exciting Macaron, Have a Seat, and Big into Energy each have their own named designs, color palettes, and rare secret version.
What Are Labubu Flavors?
Labubu flavors are informal names for the different designs, colors, or variants found within Labubu collectible series. POP MART generally refers to these products as series, designs, figures, or blind-box collectibles rather than officially calling every variation a “flavor.”
Labubu belongs to THE MONSTERS, the fantasy world created by artist Kasing Lung. POP MART describes Labubu as one of the characters from this universe, recognizable by pointed ears and a distinctive toothy smile.
The confusion around “flavors” comes mainly from the Exciting Macaron collection. Names such as Lychee Berry and Green Grape sound like dessert flavors, so the term gradually became a convenient way for some collectors to describe other Labubu variants too.
Quick Labubu Flavors Guide
| Labubu Series | Regular Designs | Secret Design | Main Style |
|---|---|---|---|
| Exciting Macaron | 6 | Chestnut Cocoa | Food-inspired pastel colors |
| Have a Seat | 6 | Duoduo | Sitting plush characters |
| Big into Energy | 6 | ID | Gradient colors and emotions |
| Pin for Love | Letter-based designs | Series-dependent | Alphabet-themed pendants |
| Other collections | Varies | Varies | Seasonal, collaboration, or themed designs |
POP MART continues to expand THE MONSTERS range. Its current catalog includes Big into Energy, Exciting Macaron, Have a Seat, Pin for Love, Hair Salon, Coca-Cola collaborations, and other themed products, so there is no single permanent list containing every Labubu ever released.
Exciting Macaron Labubu Flavors
The Exciting Macaron collection is the series most closely associated with the phrase “Labubu flavors.”
POP MART released THE MONSTERS Exciting Macaron Vinyl Face Blind Box on October 27, 2023. The official product information states that a whole set contains six non-repeating blind boxes.
The six standard Macaron Labubu flavors are:
- Soymilk
- Lychee Berry
- Green Grape
- Sea Salt Coconut
- Toffee
- Sesame Bean
There is also a secret version:
- Chestnut Cocoa — Secret Edition
Soymilk
Soymilk has a soft, creamy neutral appearance. It is particularly easy to match with beige, white, brown, and minimalist bags, which makes it appealing to collectors who prefer understated colors.
Rather than choosing it because of rarity, many collectors choose Soymilk because it works well as an everyday bag charm.
Lychee Berry
Lychee Berry is one of the more playful Macaron designs and is associated with a pink-toned palette.
It suits collectors looking for a sweeter pastel aesthetic and pairs naturally with pink, cream, white, and other light accessories.
Green Grape
Green Grape uses fresh green tones that make it noticeably different from the more neutral Macaron designs.
For collectors building a colorful display rather than a coordinated neutral collection, Green Grape provides useful contrast.
Sea Salt Coconut
Sea Salt Coconut brings cooler tones into the Macaron lineup. Its softer blue-inspired styling gives it a calm appearance compared with brighter pink or green variants.
It can be a strong choice for blue, grey, white, or pastel-themed collections.
Toffee
Toffee leans toward warmer brown and caramel-style colors.
Collectors who like earthy shades often prefer Toffee because the palette feels less seasonal than some brighter alternatives.
Sesame Bean
Sesame Bean features a subdued grey-toned appearance and has one of the most neutral looks in the regular collection.
It works particularly well if you want a Labubu that does not clash with a black, grey, or monochrome bag.
Chestnut Cocoa Secret Labubu
Chestnut Cocoa is the secret design associated with the Exciting Macaron series.
A secret figure is different from the six standard designs because it is not guaranteed when purchasing a complete regular assortment. Secret figures are intentionally harder to pull, which is one reason collectors may value them more highly on the resale market.
A high resale asking price, however, does not automatically establish genuine market value. Condition, authenticity, packaging, demand, and current availability can all affect what collectors are actually willing to pay.
Have a Seat Labubu Flavors
The Have a Seat collection changes the formula. Instead of food-inspired names, the Labubus are presented sitting down with different expressions and colors.
POP MART lists the release date for THE MONSTERS Have a Seat Vinyl Plush Blind Box as July 12, 2024.
The regular designs are:
- Sisi
- Hehe
- Baba
- Zizi
- Ququ
- Dada
The secret is:
- Duoduo
POP MART’s blind-box listing identifies Duoduo as the secret design alongside the six regular characters.
What Makes Have a Seat Different?
The attraction is not simply color. Each Labubu has a seated posture and its own facial personality.
That makes Have a Seat especially suitable for shelf displays, desks, bedside tables, and photographed collections. Buyers choosing between Macaron and Have a Seat should therefore consider the pose as much as the color.
Big into Energy Labubu Flavors
The Big into Energy collection uses emotional concepts instead of food names.
The six standard designs are:
- Love
- Happiness
- Loyalty
- Serenity
- Hope
- Luck
The secret design is:
- ID
Unlike the relatively simple color treatment of some earlier releases, Big into Energy is known for blended and gradient-style colors. The result is a more expressive look in which two examples of the same general design can appear slightly different depending on lighting and material.
POP MART officially released the Big into Energy Vinyl Plush Pendant Blind Box on April 25, 2025 and lists the pendant at approximately 17 cm high excluding the hanging loop.
Love
Love is designed around a warm, romantic visual identity. It is a natural choice for collectors drawn to pink and reddish tones.
Happiness
Happiness has a brighter, energetic appearance and tends to stand out when displayed next to more muted Labubus.
Loyalty
Loyalty brings cooler tones into the collection. It works well for collectors who prefer blue-oriented designs over pink or warmer combinations.
Serenity
As its name suggests, Serenity has a calmer visual character. Its softer palette works particularly well in pastel collections.
Hope
Hope uses a dreamier blend of tones rather than a single flat color, helping demonstrate what makes Big into Energy visually different from the Macaron collection.
Luck
Luck completes the six standard emotional themes and is another option for buyers choosing their Labubu primarily by palette and personality rather than rarity.
ID Secret Labubu
ID is the secret Big into Energy design.
Collectors frequently distinguish it from the six emotion-based regular designs because of both its appearance and secret status. Secret figures can attract substantially more collector interest, but rarity should not be confused with guaranteed investment value.
Exciting Macaron vs Have a Seat vs Big into Energy
There is no universally “best” Labubu series. The best choice depends on why you want one.
| If You Want… | Best Series to Consider |
| Food-style names | Exciting Macaron |
| Classic pastel colors | Exciting Macaron |
| A sitting Labubu | Have a Seat |
| Cute facial expressions | Have a Seat |
| Gradient colors | Big into Energy |
| Emotion-themed names | Big into Energy |
| A rare chase figure | Secret edition from any series |
| Easy bag matching | Macaron neutral variants |
| Visually bold colors | Big into Energy |
For a first Labubu, choosing your favorite regular design is often more sensible than buying several blind boxes solely to chase a secret.
Are Labubu Flavors Actually Different Characters?
Usually, no.
Names such as Soymilk, Green Grape, Love, Hope, Sisi, and Dada generally identify specific designs within their respective collectible series rather than entirely separate characters with independent stories.
That distinction becomes important because THE MONSTERS universe contains several actual characters beyond Labubu. A differently colored Labubu should not automatically be treated as a completely different character.
How Do Labubu Blind Boxes Work?
A traditional blind box hides the exact design until it is opened.
You normally know which series you are buying, but not which regular design is inside. This creates three common buying approaches:
- Single blind box: Best if you enjoy the surprise.
- Whole set: Better if your main goal is collecting all regular designs without duplicates under the manufacturer’s set arrangement.
- Confirmed/opened design: Better if you want one specific Labubu and do not care about the blind-box experience.
The third option can save money if you only want Green Grape, Soymilk, Hope, or another particular design. The trade-off is that confirmed figures bought through third-party sellers require more careful authenticity checking.
What Is a Secret Labubu?
A secret Labubu is a hidden design that can appear instead of one of the regular figures in a blind-box series.
Examples include:
- Chestnut Cocoa — Exciting Macaron
- Duoduo — Have a Seat
- ID — Big into Energy
Secret figures attract attention because finding one is less predictable than pulling a standard design.
However, “secret,” “limited,” and “exclusive” do not always mean the same thing.
Secret vs Limited Edition
A secret is a hidden chase design within a collection.
A limited edition may be intentionally produced or sold in restricted quantities, regions, events, collaborations, or time periods.
An exclusive may only be available through a particular location, country, retailer, event, or collaboration.
Check the exact product information instead of assuming every uncommon Labubu is a secret.
How to Choose the Best Labubu Flavor
Start with appearance, not hype.
Choose by Color
Think about where the Labubu will be used.
For example:
- Neutral bag → Soymilk, Sesame Bean, or another muted design
- Pink accessories → Lychee Berry or Love
- Green collection → Green Grape or Serenity-style palettes
- Bright display → Big into Energy designs
- Warm brown aesthetic → Toffee or Chestnut Cocoa
The exact appearance can vary with lighting, photography, and displays. POP MART itself notes on product pages that actual product colors can appear different because of lighting, screens, and photography.
Choose by Pose
If you want to display your Labubu on furniture, Have a Seat may make more visual sense than choosing solely by color.
If you want a hanging accessory for a bag, consider the pendant-oriented collections.
Choose by Collection Style
Ask yourself whether you are building:
- A particular series
- A specific color palette
- A collection of secret figures
- A bag-charm rotation
- A display shelf
- One favorite Labubu
Collectors often spend unnecessarily because they start chasing completion when they originally wanted only one or two designs.
How to Avoid Fake Labubu Products
The popularity of Labubu has also produced a large market for imitations, sometimes informally called “Lafufu.”
The safest approach is to prioritize seller and purchase-channel verification over a single visual trick. Counterfeits can change, so rules such as judging authenticity from one tooth, one shade of paint, or one packaging detail are not reliable enough on their own.
When buying:
- Prefer POP MART or recognized authorized sales channels.
- Check the product’s packaging and authentication features.
- Be cautious when the price is dramatically below normal retail or resale expectations.
- Request clear photographs when purchasing an opened or confirmed figure.
- Check whether the series and claimed design actually exist.
- Be suspicious of sellers using only stock photographs for expensive secret editions.
- Keep purchase records when buying valuable collectibles.
POP MART’s current website also provides an official authenticity-check section for customers.
Common Mistakes When Searching for Labubu Flavors
Assuming Every Color Has a Flavor Name
Not every Labubu collection uses food names. Macaron does, while Big into Energy uses emotions and Have a Seat uses character-style names.
Search using the series name plus design name for better results.
For example, search for “Exciting Macaron Soymilk” rather than simply “white Labubu.”
Confusing a Series With a Design
“Big into Energy” is the collection.
“Hope,” “Love,” and “Luck” are designs within that collection.
Similarly, “Have a Seat” is a series, while Dada and Sisi are individual designs.
Paying Secret Prices for Regular Figures
Rare-looking colors are not necessarily secret editions.
Before paying a premium, verify whether the figure is officially listed as a secret, regional exclusive, limited edition, collaboration, or simply a regular variant.
Buying Blind Boxes When You Want One Exact Design
Blind boxes are designed around uncertainty. If you only want Soymilk, repeatedly purchasing sealed random boxes can become more expensive than purchasing an authenticated confirmed figure.
The better buying method depends on whether you value the surprise or the specific result.
Which Labubu Flavor Is the Rarest?
There is no single rarest Labubu across the entire brand.
Rarity depends on the series, production run, distribution, secret-figure structure, regional availability, collaborations, and whether a design remains in production.
Within the three popular plush collections discussed here, Chestnut Cocoa, Duoduo, and ID are notable because they are the respective secret designs.
Do not assume the highest online asking price automatically identifies the rarest Labubu. Sellers can list collectibles at any price; completed sales and genuine availability provide more useful context.
Which Labubu Flavor Is Best for Beginners?
Exciting Macaron is an easy starting point if your priority is choosing by color.
Its six standard designs have distinct, memorable names, and the food-inspired theme makes them straightforward to identify.
Have a Seat is better if you care more about expression and display pose, while Big into Energy is more suitable if you like gradients and bolder color combinations.
The best first Labubu is therefore not necessarily the rarest. It is the one you would still want even if its resale value were zero.
FAQ
How many Labubu flavors are there?
There is no fixed total number of Labubu flavors because POP MART continues releasing new THE MONSTERS collections. Individual series have their own lineups. Exciting Macaron, Have a Seat, and Big into Energy each feature six standard designs plus a secret design.
What are the six Macaron Labubu flavors?
They are Soymilk, Lychee Berry, Green Grape, Sea Salt Coconut, Toffee, and Sesame Bean. Chestnut Cocoa is the secret design associated with the series.
What are the Big into Energy Labubu names?
The six regular versions are Love, Happiness, Loyalty, Serenity, Hope, and Luck. The secret version is called ID.
What are the Have a Seat Labubu names?
The regular lineup consists of Sisi, Hehe, Baba, Zizi, Ququ, and Dada, with Duoduo as the secret design.
Are Labubu flavors edible?
No. Labubu flavors refer informally to collectible designs or colors. Labubu products are toys and collectibles, not food.
Is every Labubu sold in a blind box?
No. POP MART sells Labubu and THE MONSTERS products in several formats, including blind-box figures, plush pendants, larger dolls, accessories, collaborations, and standalone releases.
Is a secret Labubu always more valuable?
Not necessarily. Secret editions are harder to obtain within their series, but market value also depends on authenticity, demand, condition, availability, packaging, and collector interest.
What is the difference between Labubu V1, V2, and V3?
Collectors and sellers often use shorthand such as V1, V2, and V3 to distinguish major plush-pendant waves. For accurate buying, use the official collection names—such as Exciting Macaron, Have a Seat, and Big into Energy—because these are clearer than relying only on unofficial version numbers.
Choosing the Right labubu flavors
Understanding labubu flavors becomes much easier once you organize them by collection rather than treating every color as part of one giant lineup. Exciting Macaron offers food-inspired names such as Soymilk and Green Grape, Have a Seat focuses on seated designs such as Sisi and Dada, while Big into Energy uses themes such as Love, Hope, and Luck.
Choose according to the design you genuinely like, verify the exact series before buying, and treat secret editions as collectibles rather than guaranteed investments. As POP MART continues adding new THE MONSTERS releases, checking the official collection name remains the most reliable way to identify the Labubu you want.
