If you are wondering how much is a labubu, the realistic answer in 2026 is anywhere from roughly $20–$40 for many standard collectible or plush releases to $100–$300+ for larger dolls and premium editions. Rare, secret, discontinued, or highly demanded Labubus can cost considerably more on the resale market.
For example, POP MART’s U.S. store currently lists The Monsters Have a Seat Vinyl Plush Blind Box at $27.99, while larger official products such as Flip With Me and I Found You are listed at $99.99 and $199.99 respectively.
The important point is that there is no single “Labubu price.” What you should pay depends on the series, size, rarity, condition, authenticity, and whether you are buying directly from POP MART or from a reseller.
Quick answer: How much does a Labubu cost?
- Standard blind-box/plush Labubu: about $20–$30+ retail
- Individual collectible figures: around $30–$50+
- Larger vinyl plush dolls: about $100–$200+
- MEGA and premium collectibles: $300+
- Rare or secret resale versions: often $50–$150+, sometimes much higher
Prices vary significantly by release, country, availability, and marketplace.
Prices referenced in this guide were checked in July 2026. Taxes, shipping, marketplace fees, and regional pricing can increase the final amount.
How Much Is a Labubu at Retail?
For most buyers, retail price is the number that matters most.
Buying directly from POP MART or an authorized retailer usually gives you the best chance of getting an authentic Labubu without paying a scarcity premium.
Here are several useful current U.S. examples:
| Labubu Product | Approx. Official Price | Product Type |
|---|---|---|
| The Monsters Have a Seat Vinyl Plush Blind Box | $27.99 | Plush blind box |
| LABUBU Jazz Figure | $39.99 | Collectible figure |
| The Monsters Flip With Me | $99.99 | Vinyl plush doll |
| The Monsters I Found You | $199.99 | Large vinyl face doll |
| Selected MEGA LABUBU 400% releases | Around $300+ | Premium collectible |
POP MART’s current U.S. listings support this broad pricing structure: the Have a Seat blind box is $27.99, the Jazz figure is $39.99, Flip With Me is $99.99, and I Found You is $199.99.
That means someone asking “How much does a normal Labubu cost?” is usually looking at roughly $20 to $40 for a smaller mainstream release, not hundreds of dollars.
The four-figure prices you may see on social media usually involve a completely different category of collectible.
Why Do Some Labubus Cost More Than Others?
Two Labubus can look similar while having completely different market values.
The price difference usually comes down to five factors.
1. The Series
Labubu is part of POP MART’s The Monsters universe created by artist Kasing Lung. Over time, the character has appeared in numerous themed collections, collaborations, blind boxes, plush pendants, figures, and premium releases.
Some series attract much stronger collector demand than others.
The popularity has become commercially significant as well. POP MART reported that The Monsters generated RMB14.16 billion in revenue during 2025, a 365.7% year-over-year increase.
High demand means a sold-out collection can quickly move from retail pricing to secondary-market pricing.
2. Whether It Is a Regular or Secret Design
Blind-box collections normally contain several standard designs plus a much harder-to-find secret character.
POP MART explains that blind boxes conceal the specific design until opened, while some collections include rarer “secret” figures that can replace one of the standard designs.
That rarity can have a major effect on price.
For example, StockX currently shows the Big into Energy ID Secret Version vinyl plush pendant with a lowest ask around $90, while some ordinary characters from the same broader series can trade for substantially less.
So paying more for a verified secret version can be reasonable. Paying secret-version money for a common character is not.
3. Size
Size is one of the clearest predictors of official price.
A small bag charm or blind-box figure may cost around $20–$30, while a larger vinyl plush can move toward $100–$200.
MEGA versions sit in another category entirely.
POP MART’s premium MEGA LABUBU products include much larger-format collectibles. For example, an official Australian listing for the MEGA LABUBU 400% Tony Tony Chopper was priced at AUD $340, while a 1000% version appeared at AUD $1,580.
Do not compare the price of a giant MEGA collectible with a small blind-box pendant. They are fundamentally different products.
4. Availability
A $27.99 Labubu can become a $60, $80, or $100 Labubu when supply disappears and collectors still want it.
This is one of the biggest reasons people overpay.
A product being sold out does not automatically make it worth double retail. Sometimes a restock sends resale prices straight back down.
Before paying a large premium, check:
- Whether POP MART is likely to restock it
- Whether it is genuinely limited
- How many marketplace listings exist
- Actual completed-sale prices
- Whether demand is rising or falling
The asking price alone tells you very little.
5. Condition and Packaging
Collectors generally pay more for Labubus that include their original packaging, character card, accessories, tags, and proof of purchase.
For an opened collectible, condition becomes more important.
Check for:
- Stains or discoloration
- Damaged ears or limbs
- Scratched vinyl
- Missing tags
- Missing cards
- Damaged boxes
- Replaced accessories
A pristine collectible and a heavily used bag charm should not command the same price.
How Much Is a Labubu on the Resale Market?
Resale pricing is much less predictable than retail pricing.
You might find an unwanted common character below its original retail price, while a secret edition from the same series sells for several times more.
Current StockX listings illustrate this spread. Its Labubu opened-box marketplace has shown approximately:
| Resale Labubu | Recent Lowest Ask |
| Big into Energy ID Secret | About $87–$90 |
| Have a Seat DUODUO | About $53 |
| Exciting Macaron Chestnut Cocoa Secret | About $65–$66 |
| Big into Energy Luck | As low as about $7 |
That last example matters.
Not every Labubu increases in value.
The idea that you can buy any Labubu and automatically resell it for a profit is wrong. Prices depend on supply, character popularity, rarity, timing, and collector sentiment.
A Real Example of a Secret Labubu Premium
The Exciting Macaron Chestnut Cocoa Secret Version originally retailed around $20–$22 according to StockX’s product data.
As of July 2026, StockX has shown a buy-now price around $65, while its three-month historical range has extended from approximately $42 to $126.
That is a substantial premium—but it also shows why using one viral screenshot as a “market price” is unreliable.
Prices move.
What Is the Cheapest Labubu?
The cheapest authentic Labubu products are generally smaller accessories, blind-box figures, or mainstream releases purchased at retail.
Depending on the collection, some Labubu-related blind-box items have historically retailed around the $20 mark.
For example, official POP MART Australian listings have included Labubu Art Series and Camping Series blind boxes at AUD $20, while the Almost Hidden Series was AUD $22.
For U.S. buyers looking specifically for the popular plush style, expect the entry point to be closer to the high-$20 range for many current releases.
The cheapest listing online is not necessarily the cheapest legitimate Labubu.
An unrealistically low price can mean:
- Counterfeit merchandise
- A used or damaged item
- Missing packaging
- An opened blind box
- A replica sold using misleading keywords
- A seller using stock photos instead of the actual product
Saving $10 is irrelevant if you receive a fake.
How Much Is a Real Labubu?
There is no special fixed price that proves a Labubu is genuine.
Authentic Labubus can cost under $30, over $100, or several hundred dollars depending on the product.
Price is therefore a poor authentication method.
A fake seller can charge $15.
A fake seller can also charge $100.
Instead, focus on the product’s origin and authentication features.
How to Check Whether a Labubu Is Authentic
POP MART operates an official anti-counterfeit verification system.
For buyers outside mainland China, POP MART directs customers to scan the security code on the packaging through its official overseas customer-service verification system.
Before buying an expensive Labubu from a reseller:
- Ask for clear photos of the actual item.
- Check the packaging and security code.
- Request proof of purchase when available.
- Compare the item with official product photos.
- Use marketplaces with authentication or buyer protection for expensive purchases.
- Be suspicious of prices dramatically below established market value.
A seller saying “100% authentic” is not evidence.
Verification is evidence.
Why Are Labubus So Expensive?
Labubus are expensive for the same reason many collectibles become expensive: the retail product and the collector market are two different things.
POP MART controls the initial retail price.
Collectors determine what happens after supply becomes difficult to obtain.
Blind-Box Scarcity
Blind boxes deliberately make the specific character uncertain until the package is opened.
You may need several boxes to obtain the character you want, and a secret design can be significantly harder to pull.
That turns a relatively affordable product into a collecting ecosystem.
Limited Supply
Popular launches frequently sell out.
When retail inventory disappears, buyers who do not want to wait for a restock move to secondary marketplaces.
That creates a scarcity premium.
Social Demand
Labubu developed from a designer collectible into a mainstream cultural phenomenon.
POP MART itself reported that the third-generation Big into Energy vinyl plush series attracted widespread global attention, helping expand The Monsters’ cultural influence during 2025.
Demand at that scale can distort resale pricing quickly.
Collector Psychology
Collectors are not simply purchasing plastic and fabric.
They are paying for:
- Rarity
- Character preference
- Completion of a set
- Limited availability
- Artist or collaboration value
- Social status within collecting communities
- Emotional attachment
That is why manufacturing cost has little connection to the highest resale price.
How Much Should You Actually Pay for a Labubu?
This is the more useful question.
Instead of asking only what sellers are charging, determine what the product is actually worth to the current market.
For a Standard Current Release
Aim for retail price or close to it.
For mainstream plush blind boxes, that commonly means roughly the $20–$30 range before taxes and shipping. how much is a labubu
Paying a moderate premium may make sense when a release is genuinely difficult to find, but automatically paying two or three times retail is usually poor buying discipline. how much is a labubu
For an Opened Common Character
An opened common character should often cost similar to or less than an unopened blind box, unless that particular character has unusually strong demand.
Opening the box removes the uncertainty.
That can be valuable when you want one exact design, but it does not automatically justify a massive markup.
For a Secret Character
Use recent sold-market data.
Do not blindly apply a rule such as “secrets are worth five times retail.”
One secret might sell for $50.
Another might sell for $150.
A different one could fall sharply after a restock or once collector attention moves to a new series. how much is a labubu
For Premium or MEGA Labubus
Compare against the exact product’s official retail price. how much is a labubu
Do not search “big Labubu price” and use the first number you see. MEGA editions vary by scale, collaboration, material, edition, and release.
The difference can be hundreds of dollars.
Retail Price vs. Resale Price: What Buyers Often Get Wrong
One of the most common mistakes is treating resale prices as though they are official Labubu prices.
They are not.
Retail price is what POP MART or an authorized retailer originally charges.
Resale price is what another collector or seller wants after obtaining the product.
Those numbers can be dramatically different.
For example, StockX lists the retail price for the Big into Energy ID Secret vinyl plush pendant at $28, while current resale asking prices have been substantially higher.
Always identify which number you are looking at before deciding whether something is “expensive.”
How to Avoid Overpaying for a Labubu
The worst time to buy is often the moment social media convinces you that you need something immediately.
Use a simple process instead.
Check Official Retail First
Start with POP MART.
Even when the item is sold out, knowing its original retail price gives you a reference point. how much is a labubu
A reseller charging $70 for a product that retailed at $28 is asking for a 150% premium.
You can then decide whether scarcity justifies it.
Compare Multiple Marketplaces
Never judge value using one seller.
Compare:
- Current asking prices
- Recently completed sales
- Condition
- Authentication
- Marketplace fees
- Shipping
A $60 listing with $20 in fees is not a $60 purchase.
Watch the Spread Between Asking and Selling Prices
The lowest asking price shows what sellers want. how much is a labubu how much is a labubu
Completed transactions show what buyers are actually willing to pay.
That distinction matters enormously in collectibles. how much is a labubu
Someone can list a Labubu for $1,000.
That does not make it worth $1,000.
Do Not Chase a Price Spike
Collector markets move quickly after viral posts, celebrity exposure, new releases, and sellouts.
Buying at peak hype is how people turn a $30 collectible into a $150 mistake.
Unless the product is genuinely limited and you understand the market, patience is usually cheaper than FOMO.
Are Labubus Worth the Money?
As a collectible you personally enjoy, a Labubu can absolutely be worth its retail price.
As an investment, the answer is far less certain.
Some rare Labubus appreciate significantly.
Others fall below retail.
That means Labubu should not be treated as a guaranteed investment asset. how much is a labubu
Buy because:
- You like the design
- You collect The Monsters
- You want a specific character
- You enjoy blind-box collecting
- You are comfortable with the price
Do not buy solely because a TikTok video claims the item will “be worth thousands.” how much is a labubu
Speculation is not the same thing as value. how much is a labubu
Is It Better to Buy a Blind Box or an Opened Labubu?
It depends on what you actually want.
Buy a Blind Box When:
- You enjoy the surprise
- Any character in the series would make you happy
- You want a chance at a secret
- You can buy at retail
Buy an Opened Labubu When:
- You want one specific character
- You do not want duplicates
- The opened price is reasonable
- You can verify authenticity
For collectors chasing one particular character, buying it opened can actually be cheaper than repeatedly purchasing blind boxes.
That is especially true when the character is common.
Common Labubu Buying Mistakes
Paying a Huge Premium Immediately After a Sellout
A temporary sellout does not guarantee permanent scarcity.
Restocks can destroy resale premiums.
Assuming Every Labubu Is Valuable
Some common characters trade below retail.
Collector demand is selective.
Buying Based on Asking Prices
Listings are not sales.
Look for transaction history whenever possible.
Ignoring Marketplace Fees
Authentication, payment processing, shipping, and marketplace charges can add significantly to the checkout price.
Always compare the total delivered cost.
Assuming Cheap Means Fake—or Expensive Means Real
Neither assumption is reliable.
Authenticate the product instead.
Treating Labubu as Guaranteed Investment Inventory
This is where collecting turns into gambling.
Most buyers do not have an information advantage over professional resellers, collectors, or automated purchasing operations.
Buy collectibles with money you can afford to keep tied up—or lose.
Frequently Asked Questions
How much is the average Labubu?
A mainstream authentic Labubu blind box or plush pendant commonly costs around $20–$30+ at retail, with some individual figures around $30–$50. Larger products can cost $100–$200 or more.
How much is a Labubu blind box?
Popular Labubu blind boxes frequently sit around the $20–$30 retail range. The current U.S. listing for The Monsters Have a Seat Vinyl Plush Blind Box is $27.99.
Why is Labubu so expensive?
High resale prices are driven by limited availability, blind-box rarity, secret characters, collector demand, collaborations, and global popularity.
How much is a rare Labubu?
Rare Labubus can range from roughly $50 to well over $100 depending on the exact release. Current marketplace examples include secret versions around $50–$90+, although prices constantly change.
How much is a secret Labubu?
There is no universal secret Labubu price. For example, StockX has shown the Big into Energy ID Secret around $90 and the Exciting Macaron Chestnut Cocoa Secret around $65–$66.
Can a Labubu cost $1,000?
Yes, certain premium MEGA products, extremely rare editions, or collectibles with exceptional secondary-market demand can reach four-figure prices. However, ordinary Labubu blind boxes do not normally retail anywhere near $1,000.
Are cheap Labubus fake?
Not automatically. An opened common character can sometimes sell below retail. However, unusually cheap products from unknown sellers deserve extra scrutiny.
Where should I buy a real Labubu?
POP MART’s official stores and authorized retailers are the safest starting point. For resale purchases, prioritize established marketplaces with buyer protection and authentication procedures.
Final Verdict: How Much Should a Labubu Cost?
So, how much is a labubu in 2026?
For most buyers, expect to spend around $20–$40 for a standard authentic Labubu collectible, approximately $100–$200 for many larger vinyl plush dolls, and $300 or more for premium MEGA releases. Rare and secret versions can command substantial resale premiums, but their values fluctuate constantly.
The smartest buyer does not chase the highest listing or the loudest social-media hype.
Check the original retail price, compare recent market transactions, calculate the full delivered cost, verify authenticity, and decide how much the specific Labubu is actually worth to you.
A Labubu is a collectible—not a guaranteed investment. Pay collector prices only when you understand exactly what you are buying.
